Google Data Studio

For nearly 75% of those tagging manually, implementations take more than a day and often far longer. 47% require more than a week!
— Econsultancy report; "The ROI of Tag Management"

What is a tag manager?

  • A tag manager is essentially a "container" tag that where you can place all other tags on your site
  • Hence, on your website, you will only have one singular piece of code.  All other code (including Google Adwords, Google Analytics and third party tags) are managed from within Google Tag Manager
  • Therefore, all maintenance and management of your tags can be done independent of any IT/ development resource

Google Tag Manager

  • Google Tag Manager is a free, enterprise-level tag management system that allows for hassle-free tag management
  • It is considered best practice to implement Google tags such as Analytics, Adwords, Doubleclick and Firebase Analytics through Google Tag Manager
 
 

How Trackify can help...

  • Implementation - full implementation instructions to your developers/IT team on how & where to implement Google Tag Manager on your site
  • Configuration - customised configuration of Google Tag Manager based on your business needs & measurement requirements
  • Testing - comprehensive testing on your Google Tag Manager setup to ensure data is accuractely being sent & collected
  • Training - in-house training of Google Tag Manager to staff members to ensure they are skilled in the tool's use and capabilities

 

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