Google Optimize offers AB testing, website testing & personalisation tools for small & large enterprises to help deliver engaging customer experiences.
Google Analytics Integration
Unlike other testing tools, Google Optimize is easy to setup and natively integrated with Google Analytics. This means that you won't end up with conflicting results from different tools that can't be reconciled.
Easier Website Testing
No need to rely on your tech teams to create, implement and deploy variations. With Google Optimize you can create and deploy A/B, multivariate or redirect tests using the visual or code editing interface.
A/B tests let you test multiple versions of the same web page and find the one that works best for your users.
A multivariate test allows you to test two or more elements on a page to see which combination creates the best outcome for your site.
A redirect test or split URL test, is a type of A/B test where you test separate web pages against each other.