Benefits of implementing a Google Analytics Web + App Property include:

  • The ability to report on a single set of dimensions and metrics across web and app properties

  • Access to ‘Enhanced Measurement’ for automatic event tracking

  • Access to new reports only available to Analytics 360 customers such as ‘Path Analysis’, ‘Funnels’ and ‘Exploration’

  • Access to ‘Advanced Analysis’

  • Access to the new ‘Audience Builder’

  • Access to ‘Streamview’

  • Implement without retagging if you are already using Google Tag Manager