Website Personalisation

Website Personalisation is the art of tailoring your users website experience based on their attributes. Rather than providing a single experience to all users, website personalisation allows businesses to present visitors with a unique and customised experience.

Examples of Personalisation

  • Targeting returning website users with a discount code

  • Targeting New Zealand based users with ‘Kiwi’ messaging

  • Targeting new users to ‘sign up’

Personalisation Strategy & Implementation

Using a variety of analytics tools, Trackify can help strategise and implement the personalised digital experience your website visitors now expect.