What is GA4?

Google Analytics 4 (GA4) is Google’s latest version of analytics that replaced Universal Analytics. It collects data differently to Universal Analytics and is based on the concept of events and user interactions.

Here’s what you get from Google Analytics 4 (GA4):

  • Improved data controls for better management and control of data collection and retention

  • Automatically surfaced insights using machine learning

  • Cross platform reporting across web and mobile apps

  • Advanced analysis features

  • No hit limits

  • Unsampled reports

  • Big Query Integration

  • Lifecycle Reporting

  • New and improved reporting and navigation

  • Deeper Google Ads integration

  • Privacy centric design to align with industry changes such as ITP and GDPR

  • No ongoing costs - it’s free!

How we help

GA4 Setup

We’ll configure GA4 correctly from the ground up — including property setup, event tracking, and key configurations.

Custom Event & Conversion Tracking (Key Events)

We go beyond the basics to track what matters most — like form submissions, CTA clicks, ecommerce activity, and lead generation.

GA4 Audits & Fixes

If GA4 is already live but your reports don’t make sense, we’ll audit your setup, clean up event structures, and fix your data integrity.

Audience & Funnel Configuration

We’ll help you set up key audiences and conversion funnels for better targeting, remarketing, and campaign performance insights.

Training & Reporting

Need to get your team up to speed? We offer training and custom dashboards so you can get clear, useful insights from GA4 — not just raw data.