Google Tag Manager (GTM) gives you control over your website tracking without relying on developers for every change. But getting it set up correctly—and keeping it tidy—is essential for accurate data, fast site speed, and compliant marketing.

At Trackify, we live and breathe GTM. Whether you're starting from scratch or trying to untangle a messy setup, we’ll make sure your tags are clean, efficient, and delivering what your business needs.

How We Help

GTM setup & implementation

We set up GTM from the ground up: installing the container, planning a clear naming and folder structure, and configuring GA4, Google Ads, Meta, TikTok and LinkedIn tags.

GA4 event & key event tracking

Form submissions, button clicks, bookings, downloads, scroll depth, video and ecommerce events, all tracked through GTM and tested before they go live.

Data layer design

We write a developer-ready data layer specification, so your website passes reliable information to GTM, such as page type, product details and form outcomes. This is far more robust than scraping values from the page.

Ad platform pixels & conversions

Google Ads conversions and enhanced conversions, Meta Pixel, TikTok Pixel and LinkedIn Insight Tag, all set up to send accurate conversions and build audiences.

Consent Mode & privacy

We connect your cookie banner to Google Consent Mode in GTM, so tags respect visitors' choices and no personal information is sent where it shouldn't be.

GTM audits & clean-ups

We review every tag, trigger and variable, remove what's broken or unused, fix naming, and document the container, so your team can manage it with confidence. See our GA4 & GTM audits.

Training & handover

Prefer to manage GTM in-house? We provide documentation and hands-on training tailored to your container. See GTM 101 Training.

Signs your GTM container needs attention

  • GA4 shows duplicate page views or events

  • Your ad platforms report more conversions than you actually get

  • Tags fire on pages they shouldn't, or not at all

  • Nobody is sure what half the tags do

  • Several agencies have published changes over the years

  • Your cookie banner doesn't actually stop tags from firing

How it works

  1. Review: we look at your current container, website and tracking goals.

  2. Plan: we agree a tracking plan and naming conventions with your team.

  3. Build: we set up or rebuild your tags, triggers and variables in a GTM workspace.

  4. Test: we check everything in Preview mode, GA4 DebugView and each ad platform.

  5. Publish & document: we publish a clean version and hand over clear documentation.

Get help with Google Tag Manager

Frequently Asked Questions

  • Google Tag Manager (GTM) is a free tool from Google that lets you add and manage tracking tags on your website from one place, without changing your website code each time.

  • It isn't required, but we recommend it for almost every business. GTM makes it easier to set up GA4 events and key events, add ad pixels, and change tracking without developer releases.

  • GA4, Google Ads conversions and remarketing, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Hotjar, Microsoft Clarity and most other marketing and analytics tags.

  • GTM itself loads asynchronously and has very little impact. Slow sites are usually caused by too many tags or poorly configured ones, which is something we check and clean up in a GTM audit.

  • A data layer is a structured way for your website to pass information to GTM, such as page type, product details or form submissions. It makes tracking more reliable than scraping values from the page.

  • Yes. We review your tags, triggers, variables, naming, consent setup and access, then give you a prioritised fix list. We can also do the clean-up for you.

  • Yes. We set up Google Consent Mode and your cookie banner in GTM, so tags respect visitors' consent choices.