Google Analytics 4 Training (Implementation)
Google Analytics 4 (GA4) is Google’s vision for the future of analytics. It collects data differently to Universal Analytics and is based on the concept of events and user interactions. Find out more here.
Course Overview:
Universal Analytics vs Google Analytics 4
Setup of GA4 Configuration and Page View Tracking via Google Tag Manager
GA4 Property Best Practice Configuration & Setup
Using Enhanced Measurement
Event and Conversion Tracking
Debugging & Testing