Master Google Analytics 4 – Understand Your Data, Drive Better Decisions

With Universal Analytics now retired, Google Analytics 4 (GA4) is the new standard for tracking and understanding user behaviour across your website and app. But GA4 is a completely new platform – and it can be overwhelming if you’re not sure where to start.

Trackify’s GA4 Training Course is designed to help New Zealand businesses get confident with GA4 – whether you’re a marketer, analyst, or business owner.

Who This Is For:

  • Marketing Teams looking to better understand campaign performance

  • Business Owners wanting to track website performance and key conversions

  • Analysts & Data Teams migrating from UA to GA4 or refining their event setup

What You’ll Learn:

Our course blends strategy and practical skills – tailored to your business and website setup.

GA4 Fundamentals

  • What’s different between GA4 and Universal Analytics

  • Key concepts: events, parameters, sessions, users, engagement

Event Tracking & Conversions

  • Understanding the GA4 data model

  • How to plan and implement event tracking

  • Setting up conversions that reflect your business goals

Reports & Insights

  • Navigating the GA4 interface

  • Customising reports and exploring user journeys

  • Key metrics to monitor and what they actually mean

Reporting & Dashboards

  • Integrating GA4 with Looker Studio

  • Building dashboards for performance, content, and engagement

  • Automated campaign tracking reports

Why Choose Trackify?

We’re not just trainers – we live and breathe data. We’ve implemented GA4 and analytics strategies for some of New Zealand’s top brands, and we know what works (and what doesn’t).