Learn to Take Control of Your Website Tracking

Google Tag Manager (GTM) is a powerful tool that lets you manage all your website tracking in one place – without needing to touch your site’s code. But if you’re just getting started, GTM can feel complex and confusing.

Trackify’s GTM 101 Training Course is a practical, hands-on session designed for marketers, analysts, and business owners who want to understand and manage their website tags with confidence.

Who This Course Is For:

• Digital marketers wanting more control over tracking

• Business owners managing their own websites

• Analysts or comms teams responsible for reporting

What You'll Learn:

GTM Fundamentals

• What is GTM and how it works

• The GTM interface: tags, triggers, variables, and containers

• The difference between GTM and Google Analytics

Setting Up GTM Properly

• Installing GTM on your website

• Planning your tagging structure

• Version control, preview mode, and publishing best practices

Tracking Essentials

• Setting up tags for Google Analytics 4

• Basic event tracking (e.g. button clicks, form submissions)

Tips & Best Practices

• Common mistakes to avoid

• Clean tag organisation for easier maintenance

• Debugging and QA: how to test before you publish

Why Train with Trackify?

Our sessions are packed with real-world examples, practical demos, and strategic advice tailored to your setup. We’ve helped businesses across NZ improve their tracking, reporting, and insights – and we’d love to help you too.