Trackify is a digital analytics consultancy based in Ponsonby, Auckland. For more than 12 years, we've helped New Zealand businesses measure what matters, from measurement strategy and GA4 setup to Google Tag Manager, Data Studio dashboards and training.

We've delivered over 500 analytics projects for organisations of every size, including SKY, Kiwibank, Spark, Unitec, The Co-operative Bank, Hyundai, Chorus and Auckland Zoo. Our clients have given us more than 50 five-star Google reviews.

We're proud data nerds, but we talk about data in plain English. Our goal is simple: accurate tracking, clear reporting and insights your team can act on.

What we believe

  • Track what matters, not everything. Every project starts with your business goals, not a list of tags.

  • Accuracy comes first. If you can't trust the numbers, nothing else matters.

  • Your team should own it. We document everything and train your people, so you're never dependent on us.

Meet the founder

Kristina founded Trackify to help businesses get real value from their analytics. She holds a Bachelor of Science in Mathematics from Queen Mary University of London and has a background in business intelligence and data analysis.

She has led GA4, Google Tag Manager and measurement projects for some of New Zealand's best-known brands, often working across marketing, product and development teams to connect tracking to business outcomes.

Feel free to connect with Kristina on LinkedIn.





Recognition & community

  • Finalist, 2025 2degrees Auckland Business Awards - Excellence in Marketing

  • Co-organiser and sponsor, MeasureCamp Auckland and Web Analytics Wednesday Auckland

  • Mentor, Lightning Lab and Flux

 

Expertise

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