Our mission:
Enabling online businesses to make better business decisions through digital analytics & insights
Trackify is a digital analytics consultancy firm, helping businesses to gain visibility of their website's performance, using various industry-leading tools. We are passionate in our mission - to uncover online business performance using the latest digital analytics tools and techniques and providing insights to help business maximise their marketing spend and return on investment.
Our consultants have industry-leading qualifications in:
Google Analytics
Google Tag Manager
Google Adwords
Hot Jar
The team is experienced in working with all sized clients and whilst we do consider ourselves data nerds, we'd also like to think we're very approachable and can talk about data in plain English.
Kristina Popat (Director / Founder)
Kristina Popat is the founder and director of 'Trackify Limited' a company providing specialist digital tracking and analysis solutions, she holds a Bachelor of Science in Mathematics from Queen Mary University in London.
From a very young age Kristina has followed and investigated the latest web based technologies, this has given her a 15 year advantage with the services she provides in her industry.
She has a strong background in business intelligence and a passion for data analysis, this has paved the way for companies to use her expertise in order to measure the effectiveness of their overall web and mobile presence.
Kristina works with the latest analytics techniques that enable and empower executives to interpret and understand low-level web activity in very fine detail, she is able to identify specific elements of change, track and adjust marketing initiatives and therefore drive business decisions that will ultimately increase revenue.
Her company has quickly built a reputation for providing clients with effective measurement strategies, easy-to-use user-interfaces, intelligent dashboards along with other finely-tuned reporting tools, she is able to give clients every possible insight into all elements of the traffic they receive.
Kristina also contributes to the analytics community by co-organising and sponsoring Web Analytics Wednesday and MeasureCamp Auckland.
Feel free to connect with Kristina on LinkedIn.
