Trackify is a New Zealand GA4 consultancy based in Auckland. We’ve set up and audited GA4 for many well-known New Zealand Businesses.

How we help

Measurement Strategy

Measurement frameworks, KPIs and event plans that tie GA4 directly to your business goals, so you track what matters, not everything.

GA4 Setup & Implementation

GA4 configured correctly from the ground up: property and data stream setup, Google Tag Manager, consent mode, internal traffic filters and data retention.

Custom Event & Conversion Tracking (Key Events)

Custom tracking for the actions that drive revenue: form submissions, CTA clicks, ecommerce, bookings, application funnels and lead generation.

GA4 Audits & Fixes

Reports don’t add up? We audit your GA4 and GTM setup, find what’s missing or broken, clean up your events and restore trust in your data.

Audiences & Paid Media Integration

GA4 audiences and key events connected to Google Ads, Meta and TikTok, for sharper targeting, remarketing and accurate campaign reporting.

Dashboards & Insights

Custom Data Studio dashboards that turn GA4 data into clear, actionable insight, with funnel analysis and regular reporting your team can act on.

GA4 Training

Hands-on GA4 training tailored to your website and team, covering reports, explorations and key events so your team can use the data confidently.

Get help with GA4

GA4 Frequently Asked Questions

  • Google Analytics 4 (GA4) is Google’s latest version of analytics that replaced Universal Analytics.

  • GA4 collects data differently to Universal Analytics and is based on the concept of events and user interactions.

  • Here’s what you get from Google Analytics 4 (GA4):

    • Improved data controls for better management and control of data collection and retention

    • Automatically surfaced insights using machine learning

    • Cross-platform reporting across web and mobile apps

    • Advanced analysis features

    • BigQuery Integration

    • Lifecycle Reporting

    • New and improved reporting and navigation

    • Deeper Google Ads integration

    • Privacy-centric design to align with industry changes such as ITP and GDPR

  • It isn’t required, but we recommend it for almost every business. Google Tag Manager lets you add and change tracking without developer releases, and it manages your Meta, TikTok, LinkedIn and Google Ads tags in one place.

  • Yes. We set up custom events and key events for the actions that matter to your business, including enquiry forms, bookings, applications, downloads and full ecommerce purchase tracking.

  • Common warning signs include conversions that don’t match your CRM or ad platforms, high levels of “(not set)” or direct traffic, missing form or purchase events, and staff visits inflating your numbers. A GA4 audit identifies these issues and gives you a prioritised list of fixes.

  • A GA4 consultant plans, sets up and maintains Google Analytics 4 so your data is accurate and useful. That includes deciding what to measure, implementing tracking through Google Tag Manager, auditing existing setups, connecting GA4 to advertising platforms and training your team to use the reports.

  • It depends on the size of your website and how much custom tracking you need. Trackify provides a fixed-price quote after a short scoping call. GA4 audits start from $2k.

    The GA4 product is free with no ongoing costs

  • A standard business website is usually set up and tested within 1–2 weeks. Larger sites with ecommerce, application funnels or multiple domains typically take 3–6 weeks, including testing.

  • Yes. Trackify is based in Ponsonby, Auckland, and works with businesses across New Zealand, both remotely and on-site.