Reporting & Dashboards
In order to ask the right business questions, we understand that accurate and timely reporting is of vital importance.
At Trackify, our experience extends to a variety of reporting and dashboarding solutions to bring your Google Analytics data to life. Whether it's using the Google Analytics console or even Google Data Studio, we can help!
1. Google Analytics console dashboards
Google Analytics dashboards should be familiar to anyone who has accessed the tool, which is great for an "entry-level" dashboard of your essential data. Whilst it is an appropriate for some high-level dashboarding and has the ability to be exported, it's lack of visualisation options and customisation can be somewhat of a hinderance for those wanting a more enterprise-level solution.
2. Google Data Studio 360
Google Data Studio is a new visualisation tool that we've had a play with - and we're very excited about it. Not only have it very powerful in terms of visualisation options, we've found that it's very flexible in terms of data sources that can be fed into the dashboards themselves.
For example, we can combine campaign performance data via Google Analytics data and then also import cost data for full ROI calculation of campaigns.
A big advantage is that it is much more flexible when it comes to visualisation and the "look & feel" of the dashboard itself - an essential consideration for enterprise-level dashboards