How To Easily Set Up your Shopify and Google Analytics Enhanced Ecommerce Integration

Setting up eCommerce tracking in Google Analytics isn't always straight forward.  However, if you're using Shopify to run your online store you're in luck! 

Shopify have made it really easy for you to see your Ecommerce Data within Google Analytics but first you'll need to set it up using these 4 steps:

 

Step 1 - Log in to Google Analytics.

You can login in to your Google Analytics account here.  If you don't have Google Analytics set up yet you can get in touch with Trackify to help.

Step 2 - Switch On Enhanced Ecommerce Tracking within Google Analytics

1. Go to the admin settings in your Google Analytics Account by clicking on the cog icon in the bottom left hand corner:

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2. Within the settings screen - click 'Ecommerce Settings' under your Main View.  Find out about different view types here:

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3. Within the Ecommerce Settings ensure Ecommerce is set to 'ON'

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4. Also ensure Enhanced Ecommerce is set to 'ON' and click 'SUBMIT'

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5. While logged into Google Analytics, make a note or copy your tracking id that is found under admin > property > property settings:

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Step 3 - Add Google Analytics to Shopify & Enable Enhanced Ecommerce

  1. Copy the analytics tracking id from your Google Analytics account as above (admin > property > property settings)
     
  2. Open your Shopify Admin in a new browser window
     
  3. Go to Online Store > Preferences
     
  4. Under preferences, paste the analytics tracking id in the Google Analytics field
     
  5. Tick 'Use Enhanced Ecommerce'
     
  6. Click on the save button.

Step 4 - Analysing your Data using Data Studio

Once you have completed Steps 1 -3 your data will start collecting with Google Analytics.  Once you've collected a few weeks of data you'll be able to start answering the following questions:

  1. What is my eCommerce Conversion Rate?
  2. How many views/impressions are my products getting?
  3. What products are being 'added to cart'?
  4. What is my 'Cart-to-Detail' Rate? (The number of products added to a shopping cart per number of product-detail views)
  5. What sources are driving my sales and revenue?
  6. Which cities are driving my sales and revenue?
  7. What device type is driving my sales and revenue?
  8. Are my sales from new or returning visitors?

You can find this data within the eCommerce section of Google Analytics (found under 'Conversions)'.  Or you can use this prebuilt Trackify Google Studio dashboard here.

When using this dashboard ensure you change the data to the appropriate Google Analytics View:

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Google Analytics Set Up & Configuration - 7 Basic Steps to Data Success

99% of clients that come to Trackify for an audit do not have trust in their Google Analytics data.  They're not convinced their data is accurate and tend to use the tool less than they could.  After carrying out hundreds of audits, Trackify have found that the main reason for inaccurate data is because Google Analytics hasn't been configured and set up correctly from the start.

In this blog post I am going to run through my top 6 basic recommendations for configuring and setting up a new Google Analytics Account.

1. Google Analytics Page Tracking Implementation

Before we actually get into the Google Analytics account, it's vital that Google Analytics is implemented correctly on all pages of your website.  If it's not implemented correctly, it's likely your metrics will be incorrect.  You can check this implementation using a free tool such as gachecker.  This tool will scan your site and identify which of your pages contain Google Analytics and more importantly - those that do not.  If you have pages that are missing Google Analytics, it's important you get this fixed ASAP to ensure your data and reporting is correct.

2. Rename your 'Default View'

On creation of an Account, Google Analytics will set up a 'view' of your data by default called 'All Web Site Data'.  You can find this under the admin section within Google Analytics:

I would recommend naming this view': '2. Unfiltered View' by clicking on 'View Settings' as below:

This will be your unfiltered 'raw' view which should not have any filters added to it.  This view will act as a backup in case anything you do in your main views messes up the data.

3. Create a 'Main View'

Next I would recommend creating a new view and calling it '1. Main View' by clicking 'Create New View':

This will be your main view where you will set up filters, goals, reports and dashboards.

When setting this new view up, ensure you do the following under 'View Settings':

  1. Name it '1. Main View'
  2. Check your reporting Time Zone is correct
  3. Check your Currency is correct
  4. Check your Website URL is correct
  5. Check you've ticked 'Exclude all hits from known bots and spiders'

4. Internal IP Filter Exclusion

This is such an important step that lots of companies tend to overlook.  I can't stress enough how important it is to remove internal IP addresses to ensure your data is not skewed.  This includes your office, your agencies, your development team and anyone else who may be accessing your website for internal reasons.

Find out how to create an IP Exclusion Filter here.

5. Goal Set Up

To get the most out of your Google Analytics Account, it is important to have goals set up in your Main View.

A Goal is a measure of success for your website and they can vary for different business types:

  • An eCommerce website could define success to be users making a purchase on their site
  • A Saas website could define success as users signing up for a free trial of their software on their site
  • A blog website could define success as users spending a certain amount of time on their site

All of these goals are measurable within Google Analytics but it is important to set them up under the 'Goals' section of your Main View as soon as possible:

6. Data Studio Dashboard

The Google Analytics interface can be very confusing to newbies without any training.  We recommend using a data studio dashboard to bring in all your key metrics into one place. Here are some templates you can use to get you started:

Trackify Ecommerce Dashboard

Trackify Audience Overview Dashboard

When using either dashboard ensure you change the data to the appropriate Google Analytics View:

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For more information on goals you can read Google's support page here or get in touch with Trackify for a free consultation.